They’re short, snappy and attention-grabbing, but do TikTok baking videos actually work? We baked through them to find out
on TikTok, a search for “baking ideas” on any other platform is bound to return videos from the popular app.is designed to propel videos to viral status, so it’s no surprise that many of today’s baking trends emerge fully formed from that primordial content soup.
Depending on the day, I am either charmed by TikTok baking videos or turned off . And though I’d been inspired by TikTok on occasion, until recently I hadn’t actually baked from one of the videos, step by step. Curious, I rounded up a few notable examples and tried to do just that.
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