The top 3 things Mary Meeker's 2019 Internet Trends report means for fintech:
) that other models will provide unique channels for financial services distribution. This is playing out.
as well last week. Over time, through channel like this, superapps can offer a range of new financial products.How this will all shake out still remains unclear, and will likely vary by local market. However, what is certain is that new channels are emerging to reach customers affordably, and a range of companies are thinking about providing financial products and services .
The report digs into freemium subscription business models, which can drive user testing and onboarding in fintech and have widely gone from fringe to standard on the internet. This allows users to onboard and test the product, with a more limited feature set, or a lower quality usage experience . However, it is a huge driver for access. The report profiles the use of freemium in games , enterprise software and consumer .
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