By positioning technology as a 'teammate', rather than just a tool, CSOs can unlock seller productivity. Learn more about the top sales trends and technologies for 2023 in a new article by destinationCRM: GartnerSales
When it comes to new technologies, companies that position the latest applications as a teammate for sellers rather than just another tool or, even worse, a replacement will have better luck unlocking seller productivity and enabling high-quality deals, Gartner notes in a recent report.
While human sales personnel have real value, there’s even greater value when their capabilities are combined with the right technologies. At the same time, though, there is a huge administrative burden in overinvesting in the wrong technologies. Here are the technologies that experts see as the top sales priorities in 2023:Though not a new technology, content management has evolved to include interactive demonstrations, which enable buyers to interact directly with synthetic data in digital products.
Additionally, companies today are developing more interactive content than ever before, according to Soriano. While sellers in the past might have developed pitch decks using PowerPoint or similar tools that present information in linear fashion, those same sellers today often develop interactive content.
The customer data platform is the underlying technology that pulls together all of this information, Sprackett explains. “This is the layer that exists beneath marketing, sales, and service and focuses on the data pipe to ensure that all of the information is flowing between different various systems at every step of the process.”
The technology enables customers to make purchases, access and pay bills, and access support channels, Sprackett explains. “Think of it as a single digital pane of glass focusing on servicing all your customers’ needs.”Visual collaboration tools provide a shared virtual canvas where sellers can tell stories, co-create, and annotate content with buyers.
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