Fragrance is up. According to Circana, the category saw 13 percent and 11 percent growth in dollar sales in the prestige and mass markets, respectively, during the first half of 2023.
Prestige, meanwhile, is up a healthy 8 percent in unit sales.
“Stronger concentrations — eau de parfums and colognes — make up around 60 percent of sales, and there’s been an almost immediate return to brick-and-mortar [shopping] once it was available,” said Jensen, noting roughly 80 percent of fragrance purchases are made in-person. The top prestige and mass fragrance brands by dollar sales in the U.S. during the first half of 2023, per Circana.
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