For fall, Sergio Hudson, Kika Vargas, and La Ligne have all created versatile collections with the mass retailer, Target
Over the years, Target has worked with some of the most exciting names in fashion. The pitch is a designer’s dream: their creations stocked across the country and the chance to work with Target’s vast network of factories and sourcing. There have been some memorable and highly coveted collabs from the mass-retailer: Rodarte, Marimekko, Missoni. On October 9, Target will release its latest designer collection, which will feature capsules from Sergio Hudson, Kika Vargas, and La Ligne.
Target offered a preview of the three collaborations on Tuesday, in the Manhattan neighborhood of Chelsea. Each designer’s world was on full display. The glamor and color of Sergio Hudson, who famously designed an inauguration outfit for Michelle Obama. The chic and prep-leaning stripes of the New York-based brand La Ligne. The eye-catching patterns and voluminous shapes of Kika Vargas, which fabulously mine the designer’s Colombian heritage.
“One of the reasons guests love shopping at Target is because of our focus on style—and our ability to deliver that style at incredibly affordable prices,” says Jill Sando, executive vice president and chief merchandising officer at Target. “Our newest collaboration is a celebration of style, and we know our guests will love this collection of trend-forward pieces that reflect each designer’s distinct, diverse perspective on fashion.
Hudson says the collaboration was also a chance to tap into a more accessibility-minded design approach. “The woman who wears main collection Sergio Hudson might be a CEO or have events to go to, so they don’t necessarily always have to be comfortable,” he says. But for his work with Target, he thought about the customer who might think, ‘Can I pick up this bag and put it in the car then buckle the kid in the car seat?’ while wearing his pieces.
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