Plus: Inside Google’s privacy council, a posthumous trip to the moon, and a world in flames.
The new features upped the ante. Turning on the feature would provide a complete visual log of everywhere you went. When Steve Lee, the Latitude product manager, gave a demo, there was a collective sucking in of breath: overlaid on a Google Map were his peregrinations on October 5, just two days earlier.
The program had a handful of key privacy safeguards. The product was strictly opt-in: Latitude users had to sign up for the program. When they did, they would receive regular email warnings specifying exactly what would happen if they signed up. Even after that, their computer screens would regularly sprout dialog boxes warning that location information was being stored.
Lee explained that people, particularly younger users, like the ability to use metrics to track their location. The idea was to keep a virtual diary of where you had been, maybe retaining it for a lifetime. Young citizens of the digital age understood this. “People who are going to sign up for this are people who are comfortable to have their information shared and stored,” he said.“It’s cool,” said Lee.
Thanks for asking, Nikki. I am not an attorney so I’m not going to offer a definitive legal ruling. But before I offer my nonprofessional advice, I do have some questions. Like, why do you want your ashes scattered on the moon? The whole place is practically one big ash can!
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