The suggestion of women’s sport being less impressive or less newsworthy must end by Hindsight4Sport
According to new research published by UK Sport, half of young Britons see female athletes as role models, together with huge demand for increased media coverage
The research also reveals that half of young Britons see female athletes as role models, together with huge demand for increased media coverage of women’s sport. More than half of adults under the age of 55 say that there is not enough coverage of women’s sport and 60% of all adults are in favour of sports coverage combining men’s and women’s sport.
7 in 10 Britons feel that there is more representation of female sports, presenters and sports pundits on TV today than previously, with 60% in favour of sports coverage combining men’s and women’s sports. Dame Katherine Grainger, Chair of UK Sport, said: “The power and reach of high-performance women’s sport provides a vital and powerful platform to open up conversations about wider societal issues and contribute to positive change.
“The suggestion of women’s sport being somehow less impressive or less newsworthy must end, and that means equal coverage in the media as a prerequisite instead of female athletes being expected to show gratitude for piecemeal changes or glacial progress. “It’s really encouraging to see that the British public are keen to see more equal coverage of sport and more coverage of women’s sport. We need to build on this momentum – there are so many brilliant, inspiring female athletes out there whose stories and achievements will inspire the next generation of Olympians and Paralympians.”
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