What happened when people were paid to watch CNN instead of Fox News? ira_hyman explains how exposure to different ideas influences us.
Disinformation campaigns present varied ideas that are often discredited, but people remember the gist of the implied idea.
To counteract disinformation campaigns, the truth must be as aggressive, people must spread and repeat true information. Out, damned spot. Lady Macbeth’s famous line concerns seeing the blood of a murdered man on her hands. She washed her hands and tried to remove the stain. But the stain remains in her mind. In herand while sleepwalking, she rubs her hands trying to remove the spot of blood from the man her husband and she murdered.
Stains are hard to remove. Even when the evidence is gone, we may still see and remember the remnants. Similarly, the gist of ideas sticks with us, even when the details are lost or discredited., Kate Starbird noted something similar about the effects of disinformation campaigns. During a disinformation campaign, people will toss out a lot of ideas. Imagine those ideas as pieces of spaghetti thrown against the wall. Some ideas stick. Many bounce off and fall to the ground.
test later, they often rejected some of the small pieces they did see and consistently accepted the basic underlying idea—the gist remained.In a recent presentation about disinformation, I talked about that study and memory for the gist. But I also considered how it would apply in a disinformation campaign. How could the spaghetti tossed against the wall leave a stain? Let’s consider White Replacement Conspiracy Theory.
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