In celebration of their 25th anniversary, the spicegirls are plotting a comeback, developing new products and capsule collections for retail partners around the world.
The British group’s success led each member to pursue their own individual careers, with all of them releasing solo albums and Brown and Halliwell becoming TV personalities and talent show judges.
Richelle Parham, president of global e-commerce and business development at Universal Music Group, said: “We are thrilled to partner with the Spice Girls to create new and exciting product lines and to expand the brand’s connection directly with their loyal super fans. We will also engage with our global retail partners to bring their iconic brand, style and empowering message to fans and stores internationally.
In a statement, the Spice Girls said: “We are so excited to be working with Bravado again, especially in this our 25th anniversary year and are looking forward to collaborating with the team.”
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