After 7 decades years in business, Ferrari is now a $30-billion dollar luxury brand that builds supercars. Here's the story of the Prancing Stallion.
Ferrari is one of the most valuable brands in the world. Ferrari — the Italian supercar maker and Formula One racing operation — is worth $30 billion. Unlike many of its rivals, Ferrari is a racing operation first and car company second. Ferrari was founded as a racing team with the sale of road cars as a means to fund the racing operation. Visit Business Insider's homepage for more stories.
Ferrari is one of the most valuable brands in the world. Ferrari — the Italian supercar maker and Formula One racing operation — is worth $30 billion. Unlike many of its rivals, Ferrari is a racing operation first and car company second. Ferrari was founded as a racing team with the sale of road cars as a means to fund the racing operation. Visit Business Insider's homepage for more stories.
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