Inside cartoonist kcgreenn's six-year struggle to regain ownership of the 'This Is Fine' dog, by abrahamjoseph
Two panels from KC Green’s “On Fire.” Photo: KC Green It’s taken for granted that a meme, once set free, will never return to the cage of copyright and creator control. You make something, it gets popular without credit, and you watch it slip through your grasp. Take, for example, Pepe the Frog.
From KC Green’s Horribleville. Photo: KC Green The success of Dick Butt didn’t enrich Green, and he simply plugged away at his comics. A subsequent series, Gunshow, came into being in 2008, and the cartoonist proceeded to build it with a haphazard creative approach. Take, for instance, the origin of the 2013 comic that spawned the “This Is Fine” meme.
“On Fire.” Photo: KC Green According to the meme archaeologists at Know Your Meme, on April 26 of that same year, the famous first two panels appeared on 4chan’s sub-board for retro video games. They then spread to various Reddit boards, the social image site Imgur, and, as the months and years went on, they appeared with increasing frequency elsewhere on the web. Green didn’t much mind. It wasn’t a massive viral hit and wasn’t associated with anything particularly repugnant.
Since then, Green has been his own best advocate in the fight for his dog’s future. For example, when The Daily Show posted an edited version of the meme with the show’s watermark on the image last year, he lashed out at them directly. “They paid me to use it in the end,” he says. “I was like, ‘That’s all I want. What I want is to be respected as a cartoonist here. This isn’t a random image you can put your logo on the side of like you’re ebaumsworld.com or something.
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