Here's why the cold-pressing process is the key to more potent products.
Almost every foodie buzzword — organic, gluten-free, vegan — eventually migrates from the frozen-goods section to the beauty aisle. The latest to make the leap:. Once the hallmark of truly expensive juices everywhere, the term is now proudly printed on face oils and creams. Saying something is cold-pressed means it was processed or extracted without involving high heat levels, which can destroy good-for-your-skin things like proteins and the fats in oils, says cosmetic chemist Ginger King.
But that's not to suggest you have to worry about all the skin-care products that aren't cold-pressed: Cosmetic chemists know to keep formulas below 45 degrees Celsius so that ingredients aren't compromised during the formulation. Still, seeing "cold-pressed" can be an indicator of the quality of ingredients in a formula, particularly for oils: "Cold-pressing preserves the integrity of omega 6 and 9," says King.
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