Joe Russo's advice for artists: “It’s important that artists be agnostic in order to continue to tell stories. Don’t let a very vocal minority tell you what kind of stories you can tell...you can have success telling any stories that you want.”
, the independent, artist-friendly studio they launched in 2017 with producing partner Mike Larocca. Their “Endgame”-sized ambition is no less than to help lead the industry into the future of entertainment, which is why the Russos have been selected asThey’ve sought out nontraditional partners, like the South Korean gaming giant Nexon, which purchased a minority stake in AGBO in January that valued the company at $1.1 billion.
Just one example: “Endgame” opened to a record-shattering $1.2 billion in worldwide box office in its first weekend. Could another movie equal, or even approach, that kind of explosive success? “It was a devastating thing to hear,” Joe says as Anthony nods before diving back into a plate of fusilli at one of their favorite Italian restaurants in Atlanta.
Between their scrappy Cleveland roots and their proud Italian heritage — “Our father’s side is Sicilian; our mother’s side is from Abruzzo,” Anthony says — the Russos say they were always temperamentally driven to chart their own destiny, come what may. Even answering a simple question about what led them to form AGBO results in Anthony wading into unexpected rhetorical territory.
After one take, Joe pulls out his phone and begins texting, while Anthony wordlessly studies the monitor. After another take, Anthony mumbles, “Recoil,” and Joe jumps up from his seat and walks to set to deliver direction to Pratt about miming the kickback on his gun as he fires it at the drone. After a third take, this time Anthony steps out of the tent — no words are exchanged with Joe — and checks in with Pratt, who’s been coughing from the dust covering the soundstage floor.
“It seemed to us that the world of this story was so big that you could easily find other narratives in it,” Joe says. “How do we build a much larger context for what’s going on here? That feeds our ability to tell multiple stories.” The Russos have adopted all kinds of Marvel alumni into their productions: “The Electric State” editor Jeffrey Ford and lead camera operator Geoffrey Haley are also executive producers on the movie; first assistant director Chris Castaldi is a producer. One of AGBO’s first productions, the spy thriller “Extraction,” starred Chris Hemsworth and was helmed by Chris Evans’ stunt performer, Sam Hargrave, in his directorial debut; both are returning for a sequel in 2023.
Still, in August, Warner Bros. Discovery CEO David Zaslav all but called out “The Gray Man” by name in his declaration that expensive tentpole movies do not make financial sense as exclusive streaming prospects, an argument he made to justify his infamous decision to cancel the nearly completed HBO Max superhero film “Batgirl” and take a tax write-off instead.
“This is a shoot-the-messenger situation,” Joe says. “I’m just telling you what I see, as a guy who has been in this business for 25 years. I don’t know that the market is going to be able to support art-house films the way that it did in the past.” ‘Joe notes early and often during our interview that he and Anthony do not want to pick a fight with film lovers: “I hope theatrical companies thrive — I don’t wish ill will.
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