A fleet of disruptors are racing to transform the trucking business—with most focusing on long-haul paths across America. But Lidia Yan is going in an entirely different direction, targeting port cargo
ports and trucking them to the region’s 35,000 warehouses for state and national distribution. NEXT Trucking charges the company shipping the goods varying rates, depending on distance and the type of loadfor putting them a finger swipe away hiring one of 16,000 trucking companies on its app. The company estimates drivers typically earn more than $500 a day. Last year, the startup did almost $46 million in sales and thinks revenue could more than double this year to $120 million.
At school, Yan studied a different type of journey, studying Dante and Italian, as well as English, at Shanghai International Studies University. In her summers between school, she occasionally worked as a tour guide in her hometown of Shanghai. She arrived in Los Angeles in the early 2000s for graduate school at USC, planning to work in advertising or marketing. Her first business was a fashion “flash sale” website retailing U.S.
But it was with husband Elton, NEXT’s president and whose family operated Southern California warehouses, that they hit upon the idea of an app to easily book truckers to grab loads at the ports. 40% of all cargo shipped to America flows through them, including the biggest chunk of Chinese imports. NEXT plans to expand operations to a third U.S. port this year and three more in 2020, though Yan won’t say which ports she’s considering. An additional fundraising round next year is also likely.
Specializing in an overlooked trucking niche has helped NEXT get a fast start, and the company is just scratching the surface of a lucrative national market worth $60 billion. Drayage, is the first “domino,” Yan says. “If this one doesn’t fall correctly, it affects everything.”
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