For a new wave of boutique fashion brands, radical chic has met the girlboss. MarisaMeltzer reports
Lingua Franca founder Rachelle Hruska MacPherson in her wares. Photo: Yumi Matsuo One office of the fashion brand Lingua Franca is in a warren of spaces below the Jane Hotel, where Diane Jaffe, an embroiderer, is working on a white sweater with WE THE PEOPLE stitched in red and blue thread that will sell for $380.
“All anyone ever does these days is launch their own company. Do they just buy each other’s stuff?,” wonders a friend who has watched these companies and their social web play out on Instagram. And it’s true that Hruska MacPherson’s line is at the center of a tangled cosmology of small, female-led fashion companies started by women with connections in the fashion world and in society.
Socially Conscious Socialite Brands : Dada: Founder: Claire Distenfeld Olshan, uptown retailer. Cause: Mindful snacking. La Ligne: Founder: Ex–Vogue editors and a former Rag & Bone executive. Cause: Sustainable fashion that can “empower women of all ages with effortless self-expression.” Also, stripes. Lingua Franca: Founder: Society blogger Rachelle Hruska MacPherson. Cause: #theresistance.
Lingua Franca made a zine for its most recent collection. On the cover, shot by Pamela Hanson, the well-heeled activist and model Sarah Sophie Flicker wears a beret embroidered with her initials and a sweater that reads POWER TO THE PEOPLE; she has her hand raised not in a fist but a peace sign.
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