The Rise of Plus-Size Minimalism

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The Rise of Plus-Size Minimalism
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Plus-size women want to be a part of the current fashion moment without the embarrassment or other anxieties of traditionally exclusionary shopping experiences. Brands are finally listening

Alexandra Waldman just wanted something simple. For years, the size 20 former fashion journalist had tried to find clothing that felt like “her,” to little avail. Even the stores that did stock her size dealt almost exclusively in infantilizing slogan tees done out in rhinestones, mediocre prints on mediocre prints, handkerchief-hemmed everything, or dramatically “nipped in” waists.

Plus-size fashion is having a luxe, “feminine minimalist” moment, as Waldman puts it, full of the ethically produced, high-quality, easy-looking but rigorously tailored silhouettes she’d dreamt of all along. For a demographic whose curves have so often been “created” and “concealed” with fit-and-flare skirts or peplums, regardless of taste, the change couldn’t have come soon enough.

But in contrast to more opulent or theatrical designers, Waldman says she’s found the key to minimalist success in seemingly tiny details — ever-so-slightly curved skirt hems, tank straps widened just enough to cleanly cover large-bust bras, and “micro-graded” collars that get larger in tandem with their garment’s tag sizes so as to look “native to the larger body,” to name a few. The goal is that these changes should be barely perceptible. It’s the opposite of “throwing it at the wall.

Bethany Rutter is a London-based blogger, author of PLUS+ : Style Inspiration for Everyone, and social editor for online department store Navabi, which has served plus customers of different shapes, styles, and budgets since 2008. She’s one of three influencers so far to have collaborated with the brand on their in-house capsule collections, releasing a line of retro and modern silhouettes in candy colors in 2017.

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