2020 belongs to J Balvin!
Born in Medellin, Colombia, the 34-year-old recording artist, whose birth name is José Álvaro Osorio Balvin, grew up listening to rock bands like Nirvana and Metallica. At age 17, he moved to New York City to chase his music dreams, all while working odd jobs as a roofer, house painter, and even a dog walker, before returning to Colombia where he enrolled in college to study international business.
“Everything was against me because reggaeton was born in Panama, but especially grew in Puerto Rico,” Balvin shared with ET about defying expectations. “Colombia didn’t have anyone at that time doing reggaeton. Everyone thought I was crazy. But at the same time, that was a blessing because it made me want to prove them wrong.”
In 2013, Balvin scored his first international hit, “Yo Te Lo Dije,” and signed with Capitol Latin. Under the record label, Balvin released “6 AM,” the fourth single from hisLP. The album hit No. 10 on the Billboard Top Latin Albums chart and spent a total of 122 weeks on the chart. Additionally, Balvin’s 2014 single, “Ay Vamos,” which was released as the bonus track from hisLP, earned a Latin GRAMMY nomination, while the remix, featuring French Montana and Nicky Jam, landed on thesoundtrack.
with the Latin GRAMMYs over its lack of reggaeton representation and for herding the genre into “urban” categories. last year. “There should be a rap category, a reggaeton category, a trap category, and they shouldn’t all be under a blanket term ‘urban.’ Because at the end of the day, all music is urban because it comes from a personal story, places and cultures.”
Colombian culture has played a large part in birthing the musical ingenuity that catapulted Balvin into superstardom. Whether it's rocking flamboyant hair and fashions, or the confidence and vulnerability infused in his music, Balvin is intent on making fans feel the entirety of his artistry -- colors and all.
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