Victoria's Secret has dominated the US lingerie market for decades, but it has seen its market share slip in recent years.
But after achieving explosive success in the late 1990s and 2000s, the brand has struggled in more recent years and has been accused of losing relevance.Visit Business Insider's homepage for more stories.
You'd be hard-pressed to find anyone in the US who hasn't come into contact with Victoria's Secret in one way or another. Since the late 1990s, Victoria's Secret has been one of the best-known and most talked-about brands in the country —It has had a powerful role in defining what sexy is in the modern day via its racy lingerie and runway shows. In its heyday, these enabled the company to achieve blockbuster sales and reach global status.
But increasingly, the tide seems to be turning. Sales have slipped, customers are complaining that quality has dropped, and analysts are becoming more skeptical about its future if it refuses to adapt in an era of #MeToo.Victoria's Secret was founded in 1977 by American businessman Roy Raymond.Inspired by an uncomfortable trip to a department store to buy underwear for his wife, Raymond set out to create a place where men would feel comfortable shopping for lingerie.
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