The RealReal's annual luxury resale reports shed light on the motivations and behaviors of its 23-plus million buyers and sellers to gain a better understanding of the trends they fuel.
According to the company, 45% of buyers in the past year were new to resale, 29% of made their first resale purchase in the past year, and 43% said sustainability was a deciding factor in buying resale.
Louis Vuitton ranked number one in demand in the past year over 2020, followed by Gucci, Chanel, Prada, and Dior. Gucci was the most widely-purchased and most-divested brand of the year, with purchases and consignments up 62% and 61%, respectively. The high-value brand of the year in jewelry – surprise – is unbranded, The RealReal report said. No-logo products were second only to Chanel, popularized by shoppers looking for one-of-a-kind pieces that express their personal style. The rankings: Chanel, unbranded jewelry, Louis Vuitton, Gucci and Hermès. In the unbranded category, the most popular purchases were cocktail rings, link bracelets, pennant necklaces and drop earrings.
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