“The interest has been primarily from the U.S. market, and though the U.S. has always been strong for us, I would think that the series may make it even more so,” Lorenzo Maraviglia, general manager of the San Domenico, tells The Daily Beast.
It’s safe to say that the second season ofhas many of us yearning for a glamorous Italian getaway, preferably one at the Sicilian resort where it was filmed. The slow burn of the hit HBO murder mystery is alluring all by itself, but only the most disciplined viewer could fail to be swept away by the rustic charm of the hotel where it’s filmed: the San Domenico Palace in the hilltop town of Taormina, on the eastern coast of the Italian island.
To portray this luxurious experience, HBO bought out the San Domenico for two months beginning in February, according to a representative for the hotel’s parent company, Four Seasons Hotels and Resorts. Such an undertaking must have cost a pretty penny, considering that a “superior,” one of the cheapest of the hotel’s 111 total rooms, goes for about $1,400 a night.
“It is a PR director’s dream to have your hotel featured as basically one of the characters in a movie or a show, as long as the property is shown in a favorable light, of course,” says Henry Harteveldt, a travel industry analyst at Atmosphere Research. “It can send bookings skyrocketing.”
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