Free bird!
And the design possibilities! As I pondered headlines, my colleague Holly Allen messaged me about all the fun Slate’s art team had with that little birdie over the years. Of particular note is Natalie Matthews-Ramo, whose many, many illustrations using the logo attained a poetic poignancy in my eye. “It feels a bit like Nike abandoning the Swoosh,” she told me Monday about the logo’s retirement.
The bird was such a pliable, useful art element, she said, because “it held the Twitter blue well, scaled up and down well, and was never confused with any other words/sites.” In contrast, Facebook’s defining symbol “was just a letter—as the new X will be.”Is she sad to see the logo go? “I don’t know that I will miss [the logo],” Matthews-Ramo said, “but it will be hard making an X appear anything other than trite.”Here are some examples from Slate articles over the years.
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