Savino’s Quality Pasta, an old-school Italian shop in Williamsburg, was struggling after closing for months last year. Then a French neighbor came to the rescue. RobLeDonne reports
The Savino family inside the Williamsburg pasta shop they’ve run since 2003. Photo: Janice Chung Cono Savino does not hold back when discussing the effects that the pandemic had on his family business, Savino’s Quality Pasta in Williamsburg. “I’m gonna say it my way,” he begins. “It all basically went to shit.”
Gardair — who was born in Versailles, grew up in the suburbs of Paris, and once designed a rug that now sits in France’s Élysée Palace — wanted to help. At first, his ideas were simple, like launching an Instagram and updating the signage. But during a call with his mother back in the French village of Cournonterral, she suggested something else entirely. “She said, ‘You know, France and Italy aren’t too far away …’” Gardair remembers.
The new products do tend to surprise a smattering of regular customers, however. “Some Italians ask me to this day, ‘Did you rent it out? What’s with the new stuff?’” Cono explains between puffs of Marlboro Reds during a smoke break. “I’m like, ‘First of all, that’s none of your fucking business.’”
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