The Quest 2 is getting a major price increase that could be the first sign of the Metaverse's downfall if Meta isn't able to properly address the backlash.
In an unprecedented move, Meta has announced that it’s hiking the price of its normally affordable Quest 2 headset by $100 starting on August 1. Although Meta claims that the price bump is meant to allow the company to invest more in VR in hopes of “moving the VR industry further,” I’m left skeptical about the plausibility of that outcome. The move will not only hurt VR fans’ wallets but potentially hurt Meta’s goals as it attempts to turn the Metaverse into a mainstream experience.
The Metaverse was already off to a bad start with the company’s target audience; now, it’s going to cost those skeptics more money to even have access to it with the Quest 2. With people already feeling uneasy about Meta’s ability to properly handle something as potentially invasive as the Metaverse, the additional $100 it’s going to cost to get into it might just be the final straw for those already on the fence about it. Additionally, the Quest 2 price hike has stirred up plenty of questions regarding the pricing of future Meta hardware.
Meta money math From an outside perspective, the price jump seems arbitrary, which certainly won’t help the general public’s distrust of the company. The Quest 2 isn’t getting any new features or adjustments that justify the price hike from a hardware side. The company’s reasoning is that it needs the additional $100 with each purchase to invest more heavily in VR, but that seems thin on paper. Meta doesn’t need more money to do anything.
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