As the price of apples in China has surged nearly 30%, consumers have cut their purchases of the fruit, according to data from grocery delivery platform Dada-JD Daojia.
The cost of half a kilogram of apples jumped to 15.19 yuan at the beginning of June from 11.81 yuan at the end of April, Dada-JD Daojia said.
Between April and early June, sales of apples on the delivery site fell 5.7% from the same period a year ago, the company said. The jump in fruit prices has caught the national government's attention, prompting statements from the Ministry of Commerce and Premier Li Keqiang to assure consumers that the increases are temporary.The price of apples inhas surged nearly 30%, and consumers are cutting their purchases of the fruit, according to data from grocery delivery platform Dada-JD Daojia.
That's just one example in several jumps in food prices in the country. The rapid increase is worth watching for any impact on consumer sentiment and spending, especially since Beijing is putting great emphasis on consumption as a way to keep the economy steadily growing.
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