Jimmy Humilde, CEO of Rancho Humilde; Federico Lauria, CEO of Dale Play Records, and George Prajin, CEO of Prajin Parley, talk about their success at Billboard Latin Music Week 2023.
Leila Cobo, Jimmy Humilde, Federico Lauria and George Prajin at Billboard Latin Music Week held at Faena Forum on October 3, 2023 in Miami Beach, Florida.and selling out arenas from Mexico and Argentina to the US and beyond. And the heads of three of the most successful independent labels on the market would not conceive of any other way of working today.
Prajin, meanwhile, compared the current situation with his beginnings in the industry some 40 years ago, when an indie label could not compete with the big ones because there were no streaming services and slots on the radio were limited, as were the resources to promote indie artists. “Today’s artists have direct engagement with the audience through social media and independent companies can compete at all levels. We lead. We don’t follow,” he said.
Lauria, who helped launch a wave of urban acts from Argentina including DUKI, Nicki Nicole, Rei, WOS, Rels B and others who began in their teens and soon after were filling stadiums and traveling the world, highlighted the importance of accompanying them in their development and ensure their physical and emotional well-being. “Artists also suffer… they are not aliens. This generation Z of artists has to prepare at superhuman speed to meet that pressure,” he declared.
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