The power of sustainable packaging paid SAP
Along the supply chain, from the end product manufacturer, raw packaging materials and machinery supplier, packaging converter and distributor – up to the retailer, all have costs to control and – their corporate image to sustain. Integrating sustainability into brand strategy requires new business models built around packaging sustainability, incorporating waste management services, packaging standards and certification providers.
Motivation and the will for going the extra mile to drive sustainable, circular packaging, retailers and consumer goods companies can raise their packaging sustainability profile by taking on various initiatives.Less packaging needs to turn into higher-performing packaging. This starts at the product design stage. Avoiding packaging layers while still meeting the right level of product’s requirements: preservation, usability and safety.
These types of efforts create various opportunities: high brand image and value for money while removing or reducing the generation of material and toxic waste. And smaller packs are more suitable for on-the-go consumption, with less product waste through portion control. Also, lighter packs bring along lower logistical costs.Alternative retailing concepts like subscription box services are gaining momentum.
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