.rachmonroe writes about the Trump-vender economy—a complex tangle of commissions, favors, and schemes.
On rally days, the Trump-merchandise seller’s work begins before dawn. “I’ve been awake for twenty-four hours,” David, a roadside flag vender, told me cheerfully on Saturday, January 15th. “We drove all over, looking for the best spot.” The “Save America” rally in Florence, Arizona, hadn’t officially begun, but he’d already sold sixty Trump-themed flags, most for $39.95.
Trump has a marketer’s instinct for catchphrases and in-jokes; the merchandising apparatus that’s sprung up around him is nimble enough that the meme of the moment—“hat, although still ubiquitous, is no longer the best-seller; several venders told me that, these days, anti-Biden merch is more popular than pro-Trump options. Shoppers like the “Jesus Is My King, Trump Is My President” shirts, but they also don’t mind a little vulgarity.
Granata, Buddy Hall had told me, was “the godfather of all this,” gesturing vaguely at the merch empire sprawling across the festival grounds. “All these people that have jobs now, that’s due to him.” Granata is in his sixties, with a strained voice and an air of thinly concealed damage. His path to Trump world was circuitous. He’d been a vender of sorts since the eighties, when he sold guilty-boyfriend gifts on the streets of New York: teddy bears, flower arrangements in the shape of hearts.
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