An ad for postpartum products was rejected by ABC and the Oscars from airing during the telecast.
, claims that the Oscars and ABC have rejected the ad they submitted for consideration in this year’s telecast.. The video opens with a message about the Oscars and ABC’s decision to strike it from the 2020 show.“The ad you’re about to watch was rejected by ABC & the Oscars from airing during this year’s award show,” Frida’s message reads. It goes on to list what appears to be a list of content matter banned from the air: “It's not ‘violent, political’ or sexual in nature.
“It’s just a new mom, home with her baby and her new body for the first time,” the ad continues. “Yet it was rejected. And we wonder why new moms feel unprepared.” The video goes on to introduce Frida Mom, a branch of the Frida brand, and continues with the minute-long spot in full. It opens with a mother waking up at night to care for her baby. She walks to the bathroom, where she changes out of mesh underwear and replaces large pads, among other hygienic and postpartum care tasks. The commercial ends with cutting to a lineup of Frida Mom products.
Controversy has been brewing in the days since Frida posted the video on its online feeds, with commenters, many of them women, voicing their support for the ad and noting how rare it is to see an
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