Inside the Whitney Houston Hologram Tour
The tour, set to kick off February 25th in Sheffield, England, is the latest from Base Holograms, the company behind the recent Buddy Holly/Roy Orbison outing. While more hologram tours have sparked up in recent years, some critics are still quick to label the idea exploitative or creepy. But the Houston shows suggests that what seemed like one-off gimmicks when aat Coachella may still become a mainstream entertainment medium.
The show is the result of five years of discussion, Base Hologram Productions CEO Marty Tudor said. Once the project got off the ground, it took another year to make it. “It’s primarily just paying homage to her legacy. How many times can you just hear the same song over and over? This is a new way to experience the music,” Pat Houston said. “Realistically, it’s all about the Whitney experience. She preferred doing small shows, and it was something she couldn’t really do when she was alive. People need to understand, no one is trying to recreate our Whitney. This is a show to celebrate her music and introduce her to people who never got to see her live.
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