Research shows that one of the most effective ways to spur creativity is to allow your mind to wander and to follow it without judgment. But here's the science on why that's tougher than it sounds. 💭
In 2010, two researchers working at Harvard University began exploring. They did so by interrupting people at random times of the day by sending texts to cellphone numbers they'd gathered, along with the consent to interrupt. They got responses from 2,250 adults.
A key, high-level finding of the study was that people's minds wandered 47% of the time on average, at least for all activities except sex. It's a natural activity, part of connecting ideas, and participating in what is sometimes referred to as a"time travel" activity. Mind wandering lets people reconstruct events past and imagine future ones, an act of deep humanity that, as far as we know, doesn't happen among the less evolved.This ad is displayed using third party content and we do not control its accessibility features.This is the twist.
. The ability to think about what is not happening is a cognitive achievement that comes at an emotional cost."2014 study
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