For more obscure fields such as fencing, synchronized swimming or water polo, the Olympics are a brief window when these athletes must capitalize on their earning potential ASAP before the Games end, and the public’s attention moves on.
The Tokyo Olympics are officially over, but many Olympic athletes can’t rest on their laurels just yet.
And he should know: Steinberg, 72, currently represents star athletes such as Patrick Mahomes and Tua Tagovailoa, in addition to several Olympic athletes who participate in less popular sports. So Steinberg saw that Boitano was being vaulted into the public consciousness, and he took advantage of the opportunity after the Games. “We created a skate-show for him where he had ownership,” Steinberg said. And Boitano kept spinning his Olympic popularity into regular income and multiple primetime Emmy nominations for the filming of his skate shows “Carmen on Ice” and “Ice Wars.
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