See inside the brand that is shaking up the uninspiring and male-dominated sex toy industry and closing the pleasure gap for females in China.
The founders of The Oh Collective, a Chinese sexual wellness start up, first met while they were all working at Nike. But after friends Eden Chiang, Simona Xu, Diana Lin and Winxi Kan found that their best weekly dinner conversations kept on revolving around sex, the four got together to create a brand that would shake up the uninspiring and male-dominated sex toy industry.
Another aspect of the industry the founders disliked was the common use of plastic in sex toys, given how some plastics can leach chemicals, so in their products they opt for food-grade silicone. “A lot of the time it’s after they get married, after they have the baby that they start exploring sex toys. At that point, the wild [passionate] phase with your partner has already passed so you start to look at yourself and explore yourself,” Xu said.
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