'The Office' is leaving Netflix, but concerns that its exit could hurt subscriber growth ignore the big picture

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'The Office' is leaving Netflix, but concerns that its exit could hurt subscriber growth ignore the big picture
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Audience demand for the US version of 'The Office' drops steeply outside of the US, data from Parrot Analytics shows.

NBC outbid Netflix to stream the TV sitcom — produced by NBCUniversal's Universal TV — on its own streaming service, which launches next year. NBC is paying $100 million per year for five years for the domestic rights,NBCUniversal is the latest major media company to pull its popular programming from Netflix in the US. Disney also ended a deal to stream its new movies on Netflix, electing to put them on its Disney Plus service when it debuts instead.

Canada, which had the second-most audience demand for"The Office," had about half the demand of the US. In Ireland, the 5th top market for the series, there was one-third of the demand that was measured in the US.The data is based on"demand expressions," a standardized metric from Parrot Analytics that reflects audience demand by measuring and weighting things like viewership, social media comments, and file sharing.

Netflix already doesn't have the rights to"The Office" in many other parts of the world."The Office" streams on Amazon Prime Video in the UK, Brazil, and India, for example.

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