An in-depth look at how many artists who have been around for decades are some of the biggest drawcards on the live music scene (via rollingstoneaus)
With this in mind, it would logically follow that with live music proving to be a huge drawcard, these heritage acts would be the ones helping to lead the musical economy. However, as Roger Field, CEO of explains, any notion of these older acts dominating the musical economy might be misguided, with newer artists actually bringing in larger audiences.
“There’s really not that many heritage acts,” Chugg explains. “There’s a lot more young acts than there are heritage acts, and I think when you balance the incomes I would be surprised if the older acts were pulling more money.”recently pointed out that while the Rolling Stones managed to have the highest-grossing North American tour for 2019, much of this was pushed forward by rising ticket prices. At an average of $226.
“The Doobie Brothers and John Fogerty, and people like that, their prices are not super high, and it depends who the act is really,” noted Michael Chugg. “When you look at some of the bigger acts, the average ticket price is around $150, $175, and obviously the VIP ticketing is quite up there. I suppose it’s demand and supply, isn’t it?
“I think a lot of people look at them and go, ‘well, this might be their last tour’,” he explains. “They might go and see them because of that.
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