The NoLoveChallenge has over 40 million views on TikTok, but the dance has been done countless times without proper credit. TIME spoke with its creator, Jordyn Williams
last week, breaking down the origins of Williams’ dance. He noted that many white creators mimicked her dance, with some K-pop fans assigning the credit to a K-pop group. Greene says in the video that Black creators could immediately tell this dance style came from majorettes and the culture of historically Black colleges and universities .
When asked if she felt she would have gotten her proper credit had it not been for Greene’s video, Williams said that it was “a good boost” for her, but “I feel like people are going to remain probably upset about how this [all] went.” She’s tired of having to scream into a void as she watches the culture on TikTok at large resist widespread change, especially when it comes to the reception of videos by Black creators.
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