The NFL made $1.62 billion in sponsorships for its 2020 season, and wants to grow that while protecting players with better usage of data and analytics.
Corporation as partners for its data and analytics stats. Zebra trades on the Nasdaq and has a market cap of $29.7 billion.
Ballew said his main objective is keeping players healthy during the season using the NFL's internal metrics. He'll also spearhead ideas on new ticketing models, game scheduling, and growing sponsorship values based on fan activity. "It's a sign of our commitment to data analytics and our view that's essential in a digital world," Halpin said of hiring Ballew.Entering a post-Covid environment, companies are leaning more on data metrics that collect actual activity from consumers, rather than simple demographic data like their age..leading the way with data study. The team partnered with software company SAP to better analyze metrics around their stadium activity to help improve experiences.
"That's one of the outcomes of doing this better – you improve the efficiency and effectiveness of our partners, whether that's sponsorships, media, in-game activities, all those things that go along with it," Ballew said. "A great data analytics organization is not there just to measure but to help partners continue to improve efficiency and activation of their sponsorships," he added.
"The more we can build fully developed profiles of fans, the more we can offer an experience that's most going to serve them and also not clutter our communication with them," Halpin said.
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