The NFL’s Bobby Wagner Negotiated His Own $54 Million Deal. Now The 30 Under 30 Linebacker Is Tackling Startups.

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The NFL’s Bobby Wagner Negotiated His Own $54 Million Deal. Now The 30 Under 30 Linebacker Is Tackling Startups.
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Bobby Wagner negotiated his own $54 million deal—which upended the narrative that athletes can’t manage their own careers. This deal set him up with tens of millions of dollars in future cash flow earmarked for his long-term wealth creation ForbesUnder30

. “We should take the time to learn and understand how to make the money work for us versus working for the money, and do your due diligence and understand what it is that you’re investing in.”video game, it comes down to focus. On the field it means studying the critical tells of his opponents.

Off the field it means knowing where to look, too—and which opportunities to tackle. Two years after turning pro, when he was earning half a million dollars per year, he met investor Robert Nelsen, who at a financial seminar for athletes offered him an opportunity to plow a five-figure sum into Denali Therapeutics, a biotech focusing on brain disease.

“We didn’t worry about venture and all that stuff until we saved a lot of money,” says his financial adviser, Humble Lukanga, who works with other stars including actor Issa Rae and Houston Texans receiver DeAndre Hopkins. Wagner adds: “Save enough that you can live off of. Then that’s when you take your risks.”

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