Fashion brands and merchants are always obsessing over a shiny new something (and only occasionally hitting the mark). 🔓
Zendaya is taking on her next acting role: Lancôme’s Idôle fragrance campaign. Named the beauty brand’s newest global ambassador in February, Zendaya appears in her first TV commercial for Lancôme’s new Idôle fragrance, which is meant to target a younger set of consumers. In a behind the scenes interview with Zendaya, she talks about what an idôle — or idol — means to her.
“This launch allows us to have a global platform and as someone who loves fashion, the Selfridges shopping experience is maybe my favorite in the world and we get to be among some of the best brands in the world,” said Hudson in an interview, adding that she worked with the retailer’s team to curate an edit that is reflective of the brand’s carefree spirit. Tap the link in bio for more.
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