.NewJeans_ADOR's ‘Get Up’ brings the biggest hits of the summer — while leaving you wanting more.
NewJeans may be new to the scene but make no mistake — their global takeover is already underway. The five teen popstars –– soft-launched into the mainstream in July 2022, debuting with their four-track self-titled EP.
earlier this year that she wants the group to “break the stereotype that only certain styles of music would be able to succeed in the so-called mainstream industry.”, they do just that: breaking the barriers of the traditional K-pop method with a diverse roster of sounds ranging from high-octane pop to Jersey and Baltimore club, U.K. garage, and R&B and hip hop-inspired blends.
Since their debut, NewJeans has been cashing in on the early 2000s aesthetic in a way K-pop hasn't seen before. The group’s creative direction seems to prioritize reaching a global audience, from its experimental storytelling down to the impeccably kitschy styling that resembles a portal back into an early aughts slumber party.
NewJeans doesn’t want to be unattainable. Instead, they want to knock down the barrier between artist and fans: to feel all the more accessible as close friends, and not just idols. On “ETA” — a two-minute track exploding with funky instrumentals that nod to early 2010s K-pop sounds — they act the part as supportive ears amid drama in their close circle.
NewJeans are making a habit of releasing music videos that are just as appealing as their music by enlisting A-list cameos, renowned directors, and eccentric locations all over the world to amplify the story they want to convey. “
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