'You can’t say Black lives matter publicly when you don’t show us Black lives matter within your homes and your organizations,” says founder SharonChuter.
A new campaign is making waves on social media – and with good reason. #PullUpOrShutUp is the brainchild of Uoma Beauty founder, Sharon Chuter, and its aim is to hold beauty brands to account on their commitment to standing in solidarity with the Black community.Black Lives Matter
causes, however Chuter – who, before starting her own beauty brand, was the head of Corporations for Benefit at LVMH – is concerned that some of these donations may simply be PR stunts.
In the clips, Chuter explained that in the US, Black people make up just eight per cent of corporate roles, a little over three per cent in management positions and that there are only four Fortune 500 companies with Black CEOs. “These corporations, who are the gatekeepers of jobs, have starved us for the longest time. They’ve pushed us out, and they’ve marginalized us and they’ve oppressed us by doing nothing and staying silent which is exactly what is happening even in this moment,” she says.
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