SRM™ is seamless, digital commerce enabled by 5G mobile, AI, social media, advanced analytics, and Virtual Reality/Augmented Reality (VR/AR).
promises more revenue and less cost, but business leaders are reluctant to change, still wedded to the old way of doing thing. For example SRM™
Even though the online tools exist to create highly tailored, relevant, and specific messages to customers, most retailers send indiscriminate communications to their entire customer base, the same email and text blast to everyone every day. Like the clerks of department stores of old who built trusted relationships with customers, knew their preferences, and upsold and cross sold with ease, companies today must study and engage with each customer individually.is not just about B2B commerce.
3. Develop a two-way relationship that is not just about selling, but about building trust and relevance
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