DJs expand their territory as cultural tastemakers driving industries in hot, new ways, powered by the latest tech and literally own the experience economy in the process.
Music is such a common element in our everyday lives that we often lose track of the vital role it plays in deeply connecting people. Back in the day, the main bridge for such connection was that of the DJ, whether via radio or at a party.
That’s why years ago you might have heard some bland music piped through speakers at a local mall or ‘80s pop at a cheap gym chain. But tweak this recipe a bit and fast forward to today, and insiders are beginning to realize that the human brain activates in ways that deeply increase business if a live DJ is present playing music in real time and, if you’re lucky, with flair.
Indeed, record labels, genres, distribution formats all may fade, but music itself is only gaining in popularity. The intriguing thing is that the DJ remains a constant primarily because he or shethe experience, facilitates the sharing and drives the emotion in a way that we mere mortals can’t given the equipment and expertise.
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