Kroger is rebranding with the tagline 'fresh for everyone' and launching a new marketing campaign featuring animated characters.
Kroger is rebranding with the tagline"fresh for everyone" and launching a new marketing campaign featuring animated characters. "Anywhere a logo or a tagline shows up, it will get an update," Mandy Rassi, Kroger's vice president of marketing, told Business Insider. As part of the rebrand, the company is offering customers free grocery pickup — waiving a fee that typically costs about $4.99 — until January 1, 2020.
Kroger is rebranding with the tagline"fresh for everyone" and launching a new marketing campaign featuring animated characters. "Anywhere a logo or a tagline shows up, it will get an update," Mandy Rassi, Kroger's vice president of marketing, told Business Insider. As part of the rebrand, the company is offering customers free grocery pickup — waiving a fee that typically costs about $4.99 — until January 1, 2020.
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