'The more I learn about HBO Max, the less I know,' says keeneTV after Warner execs attempt to explain the intricacies of their confusing new service:
Max—but for all of the wrong reasons. What should be a slam dunk of a new streaming service, with the combined powers of the Warner Bros library, Turner networks, and HBO has started out as a muddled and confused combination of inexplicable secrets. I thought I had a reasonable understanding of what HBO Max would be, in terms of it expanding the $14.99/mo HBO Now service into a larger subscription platform that included IP from Warners and Turner. And ostensibly this is true.
Today at the Television Critics Association press tour in Pasadena, Kevin Reilly , Sarah Aubrey and Michael Quigley seemed confused thatwere confused about their upcoming service, which doesn’t have an exact launch date, but should become available in May. That, frankly, is not that far away when one considers how many logistics still seem to be up in the air.
One thing that is not changing is the name. “We had robust debates, conversations, and studies,” Reilly told us regarding HBO Max, which has already led to consumer brand confusion. But the concern with naming the new service WarnerMedia was “Warner Bros is not a consumer-facing brand.” It’s recognizable, but it doesn’t carry the same brand recognition as something like Disney. “So it would be launching something new with recognition but no expectations.
And yet, most of the questions for the panel of execs all focused on practicalities without satisfying answers. The only thing that seems clear is if you have an HBO Now subscription, you will transitioned over to HBO Max in May. Since the price point is the same, you will continue to get HBO in addition to this other expanded content. 10,000 hours of it, in fact. But that’s just a fraction of the 45,000 hours of content that WarnerMedia currently holds the rights to.
Reilly said, “we’ve been able to pin down most of our key franchises pretty cleanly,” because their range is so wide across all properties (they have
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