The New Aliens agency is pushing for radical inclusivity amidst a conservative political culture.
buttons, wants to update the identity politics of local fashion and advertising. A creative agency beneath the New Aliens umbrella hosts regular lectures at the Czech Fashion Council and spearheads performance-art activism. And New Aliens's parties are open to the public, serving the whole crowd vegan dinner.
For its talent, New Aliens's radical inclusivity creates a community of outsiders, which Nevrlá and Ra liken to the houses of the New York. Both the directors and several of the non-models tell me that the Aliens often turn to a private Facebook group for support with problems like depression and addiction.
In addition to captivating good looks, the directors seek out open-minded individuals who could benefit from inclusion in the group."In the casting [process], we see people that are not ready to open themselves," Ra says."When we see some kind of potential, we accept the people to the agency. We are working with them and trying to give them a safe space, which is the most important thing for them to develop their personalities.
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