Red pill or blue pill? Warner Bros. is launching the sale of 100,000 nonfungible tokens (NFTs) of “Matrix”-inspired avatars later this month. The studio is pairing the hype over NFTs wi…
” aiming to gin up excitement for the long-awaited fourth movie in the popular sci-fi franchise — and also potentially landing a $5 million windfall over the sale of the digital-collectible NFTs.
Nifty’s said the drop is part of a multiyear partnership with Warner Bros. covering NFTs for the “Matrix” franchise. The companies previously worked together on a collection ofstarring NBA champion LeBron James alongside Looney Tunes characters. After the two-stage launch, the multiyear project will include “frequent challenges that will allow the ‘Matrix’ NFT holders to upgrade their avatars, earn new NFT rewards and participate in an active community,” the companies said in announcing the program.
To address concerns over the environmental impact of the creation of NFTs, the “Matrix” Avatar NFTs are being minted with the blockchain technology of Palm NFT Studio, which claims to provide a dramatically more efficient way to mint NFTs that reduces energy consumption by more than 99% compared with other approaches.
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