The Marvels, starring Brie Larson, Teyonah Parris and Iman Vellani, is set to have one of the lowest domestic box office debuts in MCU history.
The Big Picture Disney’s The Marvels is pacing to deliver one of the lowest openings in the history of the record-breaking Marvel Cinematic Universe; possibly the lowest-ever if projections hold. The superhero sequel grossed a reported $6.6 million in Thursday previews, putting it on course for a three-day domestic debut in the $40 million to $50 million range.
Industry forecasts for The Marvels were lowered from $80 million a few weeks ago to $60 million heading into its debut. The inability of the star-cast to promote the movie because of the recently-ended SAG-AFTRA strike certainly didn’t help. Disney’s marketing machine is kicking into high gear as the film enters release, with stars Brie Larson and Iman Vellani joining director Nia DaCosta on the publicity tour.
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