The man behind the iconic smiley face logo, which is worth millions, was paid $45 for the original design. (via CNBCMakeIt)
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Neither Ball, nor the insurance company, trademarked the logo — it was a French journalist named Franklin Loufrani who first registered the mark, dubbed it "Smiley," and formed a business around it by licensing it to companies like Levi's and Mars candy.generates hundreds of millions of dollars in revenue a year
Ball, on the other hand, only collected his payment of $45, which is worth about $375 in today's dollars. "None spoke to me," he adds. "I singled out a few that held out some promise and asked her to work with those."
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