“If you can’t cope with stress, this is not an industry I would recommend working in. There are no shortcuts. I definitely had to put in hours and learn every position in hospitality,” says Jayma Cardoso
Illustration: Lauren Tamaki Jayma Cardoso is the founder and owner of the Surf Lodge, a luxury hotel and restaurant in Montauk, New York. The Brazilian immigrant and entrepreneur started her business a little over 12 years ago, and it has been one of the most popular destinations in the Hamptons ever since. Last summer, to adapt to the pandemic, Surf Lodge closed to the general public and pivoted to extended stays.
People probably don’t know this about me, because it doesn’t look like I’m organized. I’m definitely not a corporate hero. I don’t write 10,000 emails or keep super organized spreadsheets, but it’s all in my brain. I know that we need to stay together as a team to get to a flawless Saturday, if there even is such a thing, in this industry.I view them as learning opportunities. The struggles — I don’t like the word “losses” — wake my team up. Like, Okay, we’ve got to do something differently.
The pandemic has made me grateful for small things. Like, the Fourth of July forecast was rain. I could’ve thought Oh my God, we’ve been closed for so long. Our team needs this. What are we going to do?! But the new me is like, Okay. Let’s try to get a tent! Let’s try to get a permit. Let’s do other things. It could be a lot worse. We could be closed right now. Things aren’t totally back to normal.
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