From bespoke fit to chic packaging, condom brands are rethinking their product and bringing new ideas to a market that has always privileged essential function over individual experience.
describe their products as “the world’s only luxury condom” and boast a patented latex design as well as acute attention to detail. The foil wrappers, they claim, took over three years to develop and manufacture. Like HANX, they are sold in discreet boxes in a range of plain colours and pared-back logo-based design. They also come in a range of sizes and retail at $12.90 for a pack of six.
“Why shouldn’t we have access to products that have a luxe feel,” she says. “A superior product that goes beyond functionality. This has been lacking in the condom market for decades. We are entitled to premium products, that protect our environment, feel good to buy, carry and use.” Another interesting change has come in the attitude to sizing. While large and small size condoms have long been available, recent years have seen brands paying more attention to individual needs when it comes to length and width, as well as overall shape and style. This makes for a more bespoke approach.in 2017 offering 60 different sizes. An online tool allows users to input their exact measurements in order to get a custom recommendation.
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